RESUME

PRODUCT DESIGNER

Freelance | 2023 - Present | Seattle

​

• Worked with high-growth, venture-backed startups like Plum Labs (fintech) and Kapyra LLC (fashion-tech) to develop 0-to-1 products, establishing foundational UX and design strategies for early-stage growth.

• Spearheaded design initiatives that strengthened brand identity, launched a new product line, and built a scalable design system, establishing a centralized library for future use and consistency across projects.

• Delivered end-to-end UX solutions, including user flows, research, wireframes, and prototypes, to create seamless digital experiences. Designed impactful UI mockups that enhanced user satisfaction, aligned with business goals, and drove measurable results, defining product success and enabling long-term growth.

​

MANAGER OF USER EXPERIENCE DESIGN

Round Barn Labs | 2019-2022 | Seattle

Clients - Hemmings, August Locks, BabyPage, ClearCaptions, Meta, Tempo and AXS

​

• Optimized user experience for 15+ clients by implementing rigorous A/B testing and data-driven design strategies, resulting in up to 15% increase in user retention and acquisition rates across multiple projects.

• Drove up to 37% sustained improvements in conversion rates by implementing UX audit techniques and analyzing design gaps to help tailor solutions to client needs.

• Managed designers and collaborated closely with engineering and product teams to create seamless experiences across platforms, ensuring alignment with brand and user needs.

• Led corporate rebranding, website management, and CMS development, elevating corporate identity and expanding
online presence.

• Achieved accelerated promotion within one year—reserved for top performers—significantly ahead of the company standard.

​

DESIGNER

The Seattle Public Library | 2016-2019 | Seattle

​

• Developed and launched a comprehensive brand product kit for the library, aligning with multiple stakeholders and securing leadership buy-in for successful implementation across branches, standardizing branding efforts.

• Redefined the visual identity for partners like KEXP, The Pacific Science Center, and The Seattle Opera, transforming fragmented branding into cohesive designs. Developed visual guidelines and marketing assets that elevated brand recognition, strengthened community connections, and expanded audience engagement.

• Enhanced the user experience for Library Podcasts by designing intuitive UI elements, contributing to a more engaging and accessible library website.

​

DESIGN CONSULTANT

Freelance | 2013-2016 | Singapore, Michigan Clients - United Nations Population Fund, Grace Foundation, Jolkona, and Defence for Children International

 

• Developed comprehensive brand systems and design frameworks for non-profits, transforming fragmented visuals into cohesive identities that enhanced audience engagement and reinforced organizational missions. Delivered end-to-end solutions, ensuring consistency across all touchpoints, from digital platforms to physical materials.

• Spearheaded strategic branding projects, including book design, social media campaigns, and graphic assets, leveraging data-driven insights to craft impactful narratives. • Illustration commissioned and featured on CNN for International Women’s Day, highlighting empowerment, diversity, and resilience themes.

​

SENIOR DESIGN CONSULTANT

Zamil Infra Pvt. Ltd. and Associates | 2012-2013 | India

​

• Developed an award-winning mobile app interface for mVentus, recognized at Mobile World Congress for excellence in UI design, elevating brand consistency across Asia and Africa.

• Increased customer engagement by 40% with targeted social media campaigns, streamlined vendor relationships to reduce costs by 20%, and earned a promotion for strong performance and impact as a designer. My work has also been featured in international publications.

​

FEATURED WORK

​