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About Me.

I thrive at the intersection of creativity, strategy, and human-centered design—transforming complexity into digital experiences that feel intuitive, essential, and profoundly human. With deep expertise in user experience and visual storytelling, I create research-driven solutions that connect emotionally with users while delivering measurable impact. My design process is rooted in empathy and clarity, ensuring each product solves problems and enriches everyday life.

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With dual master’s degrees in Graphic Design and Communication, and a global perspective shaped by living and working across India, the UK, Singapore, and the USA, I bring a culturally attuned and inclusive approach to every project. Whether leading design systems or shaping end-to-end product experiences, my goal is to demonstrate how thoughtful design can redefine how we interact with technology and each other.

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RESUME

2023-Present

PRODUCT DESIGNER
Freelance

2019-2022

MANAGER OF USER EXPERIENCE DESIGN
Round Barn Labs

Worked with high-growth, venture-backed startups like Plum Labs (fintech) and Kapyra LLC (fashion-tech) to develop 0-to-1 products, establishing foundational UX and design strategies for early-stage growth.

Clients - Hemmings, August Locks, BabyPage, ClearCaptions, Meta,
Tempo and AXS

 

  • Optimized user experience for 15+ clients by implementing rigorous A/B testing and data-driven design strategies, resulting in up to 15% increase in user retention and acquisition rates across multiple projects.

  • Drove up to 37% sustained improvements in conversion rates by implementing UX audit techniques and analyzing design gaps to help tailor solutions to client needs.

2016-2019

DESIGNER
The Seattle Public Library

  • Developed and launched a comprehensive brand product kit for the library, aligning with multiple stakeholders and securing leadership buy-in for successful implementation across branches, standardizing branding efforts.

  • Redefined the visual identity for partners like KEXP, The Pacific Science Center, and The Seattle Opera, transforming fragmented branding into cohesive designs.

CLIENTS I HAVE WORKED FOR

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